Smartphones are taking over functions that had been performed by personal computers. Through the use of smartphones, people are able to nearly instantaneously obtain information wherever they are. 95% of Smartphone users have searched for local information; 61% of users call a business after searching and 59% visit the location; 90% of people who search for local information take action within 24 hours.
Not having a mobile presence can cost you business. According to Compuware as of 2011, 57% of people would not patronize a business with a poor mobile presence; 40% have turned to a competitor’s business after a bad mobile experience; 23% of people have cursed at their phones when a mobile site doesn’t work.
Customers prefer apps over mobile websites, but you can have both if that is what you prefer.