Why You Need An App

Smartphones are taking over functions that had been performed by personal computers.  Through the use of smartphones, people are able to nearly instantaneously obtain information wherever they are. 95% of Smartphone users have searched for local information; 61% of users call a business after searching and 59% visit the location; 90% of people who search for local information take action within 24 hours.

Not having a mobile presence can cost you business. According to Compuware as of 2011, 57% of people would not patronize a business with a poor mobile presence; 40% have turned to a competitor’s business after a bad mobile experience; 23% of people have cursed at their phones when a mobile site doesn’t work.

Customers prefer apps over mobile websites, but you can have both if that is what you prefer.